![]() ![]() Essentially, Meta will rearrange your ad text into different combinations based on who is viewing your ad and what arrangement they are most likely to convert on. For example, your primary copy may show as a description, or your headline may show as your primary copy. These changes can include:īy enabling this feature, you may be handing over the reins to Meta in terms of where your ad copy and text actually appears in your ad. When Standard enhancements is enabled, it automatically creates multiple iterations of text combinations, compositional changes, and media enhancements to your ad. You’re probably wondering, “So what exactly does the Standard enhancements feature do?” Let’s take a deep dive into what Standard enhancements is, how to use it, and whether enabling this feature is the right decision for your business’ Meta ads. This group of settings encompasses a number of ad-level changes automatically applied by Meta in an effort to optimize ad performance based on individual viewers’ behaviors and preferences.Īccording to Meta, “Using Standard enhancements in Advantage+ creative can result in, on average, a 4% lower cost-per-result in campaigns optimizing for link clicks, landing page views and offsite conversions.” ![]() ![]() While Advantage+ creative offers a host of ad optimization opportunities, I’m going to zoom in on the Standard enhancements feature. This group of settings allows you to apply creative optimizations to your ad, including music, image brightness & contrast, and Standard enhancements. With the ever-expanding list of Meta ads and campaign optimizations to choose from, it can be challenging for advertisers to keep up and know which settings to prioritize to get the most bang for their buck.Ī recent addition to Meta’s optimization lineup is Advantage+ creative (formerly known as dynamic experiences), available in the ad-level settings in Ads Manager. Ever feel like every time you open Ads Manager, you stumble across a new feature or setting? I know I do! ![]()
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